A shrine called Royal Enfield, ‘

The Gaja Capital Business Book Prize offers a prize of Rs. 15 lakh, making it the largest book prize to honor authors who transform the business ecosystem with their creativity.

Winning author Amrit Raj said: “Let me start by saying that it is a huge honor to receive the Gaja Capital Best Business Book Prize 2021. This award encourages me to delve deeply into the stories of cult Indian brands and put them forward. I would like to thank the jury for choosing the winner from an exceptional selection made up of books and authors whom I greatly admire. I also want to express my gratitude to the organizers of the Gaja Capital Business Book Prize for creating a platform to celebrate the stories of Indian business and entrepreneurship. This effort will go a long way in encouraging new writers to tell untold stories of Indian companies and personalities.. “

Speaking of his book, Raj added: ‘Indian Icon ‘is an example of such a story where a group of like-minded Indians resurrect a brand that is over a century old and, in doing so, rewrites some chapters of global motorcycle history. The book is as much about a motorcycle company, the cult around the brand and its ups and downs, as it is about the vision, courage, determination, passion and perseverance of us Indians. .

In addition to ‘Indian Icon’, this year’s shortlist for the Gaja Capital Business Book Prize 2021 included:

Azim Premji: The Man Beyond the Billions, by Sundeep Khanna and Varun Sood, is a rare tale from the fiercely private Azim Premji, the businessman who turned Wipro into a multibillion-dollar conglomerate and a philanthropist who is one of the world’s top 10 philanthropists of the past 100 years.

· Yes Man: The Untold Story of Rana Kapoor, by Pavan C. Lall, is the story of Rana Kapoor and her lightning rise; ultimately culminating in a brutal end with the YES Bank crisis. The book raises important questions about the Indian banking system, the regulatory environment, and the systematic dismantling of governance and oversight that have brought YES Bank and its shareholders, depositors and employees to the brink of a precipice.

· Overdraft: Saving the Indian Saver, by Urjit Patel, former governor of the RBI, highlights the massive bad debt challenge in Indian public sector banks. It highlights RBI’s 9R strategy which came close to being implemented before the Indian Bankruptcy Code lost political momentum and was forced to retreat. The book reminds us of the importance of staying the course on these reforms which, if implemented correctly, can protect our savings, save our banks and protect them from unscrupulous racketeers.

Becoming Competitive: A Practitioner’s Guide to India, by RC Bhargava, the chairman of India’s largest automobile company, Maruti Suzuki, provides practical suggestions for boosting manufacturing in India, which is key to the growth of the industry. India. Bhargava’s experience as IAS government agent, and then as India’s No.1 automaker, uniquely positions him to bring this insightful perspective to his readers.

Former Gaja Capital Business Book Prize winners include Mihir Dalal for his first book, “Big Billion Startup: The Untold Flipkart Story”. The 2019 award was won by Girish Kuber and Vikrant Pande for their book “The Tatas: How a Family Built a Business and a Nation”.


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