Apple icon Steve Jobs encouraged the culture of privacy – One In A Gazillion: Tim Cook

Apple Inc. CEO Tim Cook has credited Steve Jobs with making privacy a top priority at the company and said he still runs the tech giant the way his late man did. co-founder.

Apple Inc. CEO Tim Cook has credited Steve Jobs with making privacy a top priority at the company and said he still runs the tech giant the way his late man did. co-founder.

Cook, speaking at a Code Conference panel on Jobs’ legacy on Wednesday, said Apple has tried to ensure privacy isn’t lost in a surveillance-driven world.

“I think he saw it and he saw it well, and I have every reason to believe he would have made some good points and some good fights along the way,” Cook said during of the conference, alongside former Apple design director Jony Ive and Laurene Powell. Works.

The discussion, led by journalist Kara Swisher, followed a major product launch event on Wednesday morning, when the company unveiled new iPhones, AirPods and smartwatches. Privacy was also a theme of this presentation, with Apple saying it would protect users’ sensitive information, such as women’s health data.

Apple has drawn outcry over the past year for tightening its rules on in-app advertising – a move social media companies have said has hurt their revenue.

Cook said at the Code event on Wednesday that “digital advertising is not a bad thing.”

“What’s not good is sucking people’s data” when it’s not on an informed basis, he said. “We’re trying to put the user in the driver’s seat to own their data.”

Powell Jobs, the founder of the Emerson Collective and Jobs’ widow, also announced the creation of a Steve Jobs Archive, which serves as a repository for his emails, speeches and other communications.

Cook – who became CEO in 2011, the year Jobs died – said the company still held his predecessor’s traditional weekly meeting on Mondays at 9 a.m. with all senior executives.

“The company is still run in multiple ways like Steve did,” Cook, 61, said.

Ive, who left Apple to start his own design company in 2019, said Jobs’ goal was never to sell more units. “I’ve never met anyone so inquisitive and inquisitive,” Ive said.

Powell Jobs recalled Jobs’ efforts to simplify Apple after his absence from the company. At the time, he reduced the number of offerings to just four main product lines.

“He was very concerned about the business,” she said. “He often spoke of leaving behind a work, as an artist does.”

Jobs thought you got a better response by debating, “sometimes taking a position he didn’t even believe in, just to move the discussion along,” Cook said. He was one in “a gazillion”.

Comments are closed.