Just Women’s Sports Inks NWSL Highlights, Pregame Deal
The company also renews its media partnership with Athletes Unlimited
Just Women’s Sports, the leading media company dedicated exclusively to women’s sports, has signed a multi-faceted media partnership with the National Women’s Soccer League (NWSL). At the heart of the new deal, Just Women’s Sports (JWS) has acquired the rights to distribute NWSL highlights from current and past seasons – bringing the best moments from the popular league to a passionate and growing fan base across multiple platforms. , while helping to drive tuning for NWSL broadcasts.
JWS also brings its pre-game show warming up at the NWSL Championship game and will host an officially sanctioned VIP party leading up to the NWSL Championship, which tripled its viewership from 2019 to 2021 on CBS.
“The NWSL continues to generate some of the most exciting football in the world,” says Haley Rosen, Founder and CEO of JWS,” and we’re excited to provide a platform that will give fans access to the league’s greatest moments. Highlights are the lifeblood of digital sports media. They’re the easiest way for fans today to engage with their favorite athletes and for potential fans to find out what it’s all about.
NWSL Commissioner Jessica Berman sees the deal as an exciting opportunity to partner with a digital media brand dedicated to growing the audience for women’s football.
“Just Women’s Sports understands space,” she says. “We believe this is just the beginning of what will be an important and lasting relationship between JWS and the NWSL.”
Additionally, JWS today announced the renewal of its media partnership with Athletes Unlimited. This gives JWS the opportunity for expanded coverage of the 18-game AUX softball season, which begins this month, as well as the Athletes Unlimited lacrosse and softball leagues, which begin seasons 2 and 3. , respectively, next month on ESPN.
These transactions follow a breakthrough year for JWS, which recently announced that it raised $6 million from a group of new and repeat investors.
Over the past year, the company has partnered with more than 20 of the world’s biggest brands, including Cisco, DICK’s Sporting Goods, Heineken, Nike, Puma and Under Armour.
The platform has also seen significant growth in revenue and audience. JWS’ revenue in the first quarter of 2022 was four times higher than comparable revenue in 2021, and the company is on track to triple its revenue from the first quarter of 2022 to the second quarter. Its total audience has tripled in the past year and the company has grown its workforce from four to 25.