Pro Football Hall of Fame Running Back Emmitt Smith Added to ICON 2022 Speaker List
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Accomplished businessman, entrepreneur, TV personality and author to discuss brand reputation, audience engagement and the importance of DEI, among other topics
NEW YORK–(BUSINESS WIRE)–PRSA, the nation’s leading professional organization serving the communications community, today announced that Pro Football Hall of Fame running back Emmit Smith has been added to the list of speakers at ICON 2022, which will be held November 13-15 at the Gaylord Resort & Convention Center in Grapevine, Texas.
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Emmitt Smith Added to PRSA’s ICON 2022 Speaker List (Photo: Business Wire)
“Emmitt Smith is a proven leader, mentor and role model both on and off the football pitch,” said dr. Felicia blow, April 2022 President PRSA. “And while he’s best known for setting speedy records, running successful businesses, providing educational opportunities for underserved youth, and yes, ‘dancing with the stars,’ he’s also an expert communicator. The advice and the tips Emmitt will share will provide valuable insight for all strategic communications professionals, and we look forward to seeing him share his expertise and experience.”
In conversation with Gary McCollum, author, activist, mentor and former SVP and GM, Cox Communications, Smith will discuss how communications professionals can protect, manage and enhance brand reputation; the resources and tools he uses to positively and strategically impact and grow his businesses and charities; and the challenges and opportunities for DEI that communicators face in today’s difficult political climate, among other topics important to all practitioners.
During his 15 seasons as a running back in the National Football League, Smith amassed numerous records that still stand today, including most career rushing yards and most rushing touchdowns in career. His accomplishments also include three Super Bowl championship rings, his induction into the Pro Football Hall of Fame in 2010 and, most recently in 2019, his selection to the NFL 100 All-Time Team (a prestigious list honoring the best players in the NFL’s first 100 years).
As a first-round pick in the 1990 NFL Draft, Smith was the cornerstone of the Dallas Cowboys’ offense for 13 seasons. The eight-time Pro Bowler was the first player in NFL history to rush for more than 1,000 yards in 11 consecutive seasons and on October 27, 2002, he passed Walter Payton as the NFL’s all-time leading rusher. .
After his playing days, Smith served as a football analyst and then took his television career one step further when he won ABC’s third season. Dancing with the stars, during which he was dubbed “the King of Effortless Cool”. He also added the author to his list of accomplishments, posting Game onwhich outlines the principles that have helped him succeed on and off the pitch.
Smith then transitioned into the role of businessman and entrepreneur and runs several companies spanning real estate, construction and technology. He is active in charitable outreach in the Dallas area and nationally, providing unique educational opportunities and experiences for underserved youth.
In August 2021, it was announced that Smith had become co-owner of a NASCAR team in partnership with Jesse Iwuji Motorsports for the 2022 NASCAR Xfinity Series season. A major theme of Smith and Iwuji’s partnership will center on STEM education for low-income communities and NASCAR’s diversity and inclusion initiatives in sport.
Registration is open for PRSA’s annual conference, which will include both in-person and virtual programming options. Smith joins award-winning journalist and presenter Katty Kay and Academy Award-winning actress and activist Marlee Matlin as keynote speakers for ICON 2022. For more details and to register, visit the ICON 2022 website.
Media interested in attending the conference should contact Rod Granger at [email protected].
The Public Relations Society of America (PRSA) enables its members to succeed at every stage of their career through a wide range of professional development, networking, and leadership opportunities. Guided by its Code of Ethics, PRSA is collectively represented by 110 Chapters and 14 Professional Interest Sections, as well as on nearly 375 college and university campuses in the United States, Puerto Rico, Argentina, Colombia, and Peru. through its student organization, the Public Relations Student Society of America (PRSSA). PRSA’s flagship events include the Anvil Awards and ICON, the premier annual gathering for communication professionals and students. For more information, visit www.prsa.org.