Puma celebrates its 74th anniversary with pop icon and brand ambassador Harrdy Sandhu
Harry Sandhu at PUMA Store at DLF Cyber Hub, Gurugram
September 24, 2022Sports brand PUMA India hosted a Meet & Greet with Indian popstar, actor and brand ambassador Harrdy Sandhu on Friday as part of its 74th birthday party at DLF Cyber Hub in Delhi-NCR. Celebrating PUMA’s heritage, the lively evening witnessed a camaraderie of fashion, style and sport.
It was Harry’s first public appearance as a PUMA brand ambassador and it was as exciting as it gets. By August, PUMA and Harrdy had converted their longtime friendship into a partnership. Interestingly, Harrdy had launched PUMA’s experiential store at the Cyber Hub as a celebrity guest around this time a year ago.
Harrdy Sandhu, PUMA Brand Ambassador and Indian Popstar, said: “While my voice defines my art, my style defines my personality and PUMA plays a vital role in driving my musical and fashion journey. of the brand, I am delighted to celebrate the 74th anniversary of the brand. PUMA and I look forward to creating several entertaining experiences for our consumers over the coming months.”
On the brand’s 74th anniversary, Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia, said, “As a brand, PUMA always seeks to delight its consumers, and on occasion of his 74th birthday, what better way to celebrate than with our new ambassador and pop icon Harrdy Sandhu. Much more to come!”
PUMA is celebrating the global brand’s 74th anniversary in India with several mini-events at major stores to spread the joy in the country this week. Influencers have joined the PUMA party and are invading its stores to create exclusive social media content.
PUMA stores delight consumers with experiences and special offers, making the sports brand’s anniversary celebrations an absolute delight! Brand logo themed games such as Pin-The-Cat’s-Tail and Treasure Hunt are held for shoppers to play and earn rewards in stores. The brand’s native digital platforms, PUMA App and PUMA.com, are adding spice to the party by offering its users deals to take advantage of the celebration weekend that culminates this Sunday.
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